Great websites need the right content. Understand your customers, align the business goals and choose the best words for the job. I’ll get you sorted.
Content strategy for government & agencies
Scottish Development International
IA, planning and copywriting
Content strategy product positioning
Content strategy and copywriting
Copywriting and SEO
Tiger Woods Foundation
IA and content planning
Great content compels people to act
WTF is content strategy?
It’s the planning, creation and management of digital content. And by digital content we’re talking the words, videos, sound and design that work together to create an experience of interacting with your business. Thinking about this content as a business asset builds a plan to make it more effective. Which is nice.
Why it’s good
Investigating which bits of your website and social media activity works, and what doesn’t, builds a picture of how you connect with customers. It also maps how your people and processes support content production. Small changes give a low-risk view of where to adapt and what will work when it comes to changing the big stuff.
Where I come in
I work onsite or closely with clients to find where valuable content lives and how to get it in front of customers. I’m a freelancer with 7 years experience in web copywriting and 4 years of content strategy so I’ve had lots of opportunity to see how to manage and create better content. Thinking about a change? Get in touch.
Content Strategy and Web Copywriting
Social Media Strategy
When you’ve got content and want to make it great, content strategy is your superhero. Using an investigative spark and some original ideas I'll find the best way to create meaningful experiences for your audience.
Writing about your business is easy, compelling your audience to act is the hard bit. Web copywriting gives your business a personality and creates easy user journeys to buying, sharing and adding.
Train your team to write for the web, build a social media plan or just discover WTF content strategy means. In full or half day workshops with plenty of practical exercises, they’ll learn the essentials and catch up on developments.
That sounds like fun
Good. Get in touch and we’ll talk about your project.