I research, plan and lead teams to create digital content.
I'll guide your organisation through complex change and
mediate the best results for business and customer.
The Kiwi Collection is a luxury hotel booking engine. I was commissioned to establish and unify brand messaging for the hotel desc...
Reusing content from the Qantas magazine for digital users meant starting from scratch. I rebuilt the strategy and set creative di...
Subsidiary of Qantas, Jetstar is the largest low cost airline in Asia-Pacific by revenue. Strategy and execution work involved l...
During the heady freelance years I built content strategies and wrote for the likes of: Microsoft, Tesco, Tiger Woods, Kiwi Collec...
Tesco, the world's third largest retailer, hired me to optimise their product catalogue. Improving the user experience, SEO and ta...
The Tiger Woods Foundation is the golfer's charity for disadvantaged kids in the US. I was hired to rebuild the information archit...
Australia’s largest Telco draws over AU$26B annual revenue. Here I built and lead a creative team to the strategic execution of ...
Using digital communication to support political agenda while planning for improvements beyond election day meant building content...
Content strategy gives form and structure to your digital assets
WTF is content strategy?
Why it’s good
Where I come in
Content Strategy (10yrs)
Digital marketing (8yrs)
Business development (8yrs)
User experience (6yrs)
With the right signposts and reassurance, users can confidently convert to customers
When you’ve got content and want to make it great, content strategy is your superhero. Using an investigative spark and some original ideas I'll find the best way to create meaningful experiences for your audience.
Writing about your business is easy, compelling your audience to act is the hard bit. Web copywriting gives your business a personality and creates easy user journeys to buying, sharing and adding.
Is your content flagging? Build a team with the right skills and influence, add a solid process and it’ll revive in no time. Get in touch to tap into my on, and offshore network or hire me to motivate your existing team.
That sounds like fun
To improve digital content beyond launch day, create a continual cycle of analysis, production and measurement
+852 9312 1485