It’s the planning, creation and management of digital content. And by digital content we’re talking the words, videos, sound and design that work together to create an experience of interacting with your business. Thinking about this content as a business asset builds a plan to make it more effective. Which is nice.

Investigating which bits of your website and social media activity works, and what doesn’t, builds a picture of how you connect with customers. It also maps how your people and processes support content production. Small changes give a low-risk view of where to adapt and what will work when it comes to changing the big stuff.

I work onsite or closely with clients to find where valuable content lives and how to get it in front of customers. I’m a freelancer with 7 years experience in web copywriting and 4 years of content strategy so I’ve had lots of opportunity to see how to manage and create better content. Thinking about a change? Get in touch.